Ricardo Benjamín Salinas Pliego is a prominent Mexican businessman, and bitcoin advocate. He is the founder and chairman of Grupo Salinas, and has built companies across telecommunications, media, financial services, and retail.

Salinas holds a CPA degree from the Instituto Tecnológico y de Estudios Superiores de Monterrey and an MBA from Tulane University. He joined Elektra in 1981 as import manager and later succeeded his father, Hugo Salinas Price, as CEO in 1987. Under his leadership, Grupo Elektra became Mexico's largest consumer-finance company, launching innovative financial products and services.

He is also the chairman of TV Azteca, a major producer of Spanish-language television programming. In 2001, TV Azteca launched Azteca America, a network targeting the Hispanic population in the United States. Salinas has also been involved in the telecommunications sector, previously owning Iusacell and Unefon, which were later sold to AT&T.

In 2025, he launched the Anti-Crime and Anti-Corruption Movement (MAAC). He founded the nonprofit Fundación Azteca in 1997, which addresses social issues in healthcare, nutrition, education, and environmental protection. He also founded the Universidad de la Libertad, a university dedicated to freedom, entrepreneurial thinking and the training of leaders committed to inclusive prosperity. The university focuses on challenging traditional models through disruptive and innovation-focused education.